Web Designing Services
Like the phrase “Beauty is in the eyes of the beholder”, the effectiveness of your website is judged by the users of the website and not by the owner. The success of the website completely depends on how it is designed. A nicely designed site which has good usability and utility determines the success and not the visual design. As an official website of the company is the face of the business and most of the potential customers will visit the website even before looking your store. Hence it is very crucial to design your website cautiously if you failed in this task it will damage the brand impression.
Making a good web design doesn’t mean that it must have high end graphics or using or using a great conversion boosting tactics, everything is waste if it looks poor in quality. In fact a success of website depends upon its performance rather than its looks. Even a simple looking website can get a higher ranking on Google if it is well-structured and more users friendly.
Importance of effective Web Designing
In the present era the internet has become the best platform to reach the entire world easily. Now days you may find many companies, irrespective of their products and services, are giving more importance to online marketing of their products. They are very conscious about their digital presence in the market. An effective web design has potential to grab more organic audience on the internet than the other competitors, even if both are engage in the same form of business. Web design is very important because it impacts how your audience perceives your brand. When a person visit your website the impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A better web design leads to raise the brand value of your business.
Requirements of effective Web Design
The over designed website may not work effectively. Putting excess of the elements on the page may lead to distract the visitor from the main purpose of your site. Simplicity is much more effective in web page design. A unique & creative design of your web pages makes the website appealing to customers as well as it helps users to navigate from one page to another seamlessly. It’s better to keep design as simple as possible so that visitors may feel it easy-to-use and can find their ways easily.
No matter how good your design is the text still rules the website as it provides users the desired information which they expect to obtain. As Search Engine crawlers are very much familiar with this data, it becomes an integral part of the SEO activities. It is very important to keep the typography visually appealing and readable for visitors, along with the tricky use of keywords, meta-data and other SEO friendly elements. It can be done easily by considering things such as using proper fonts that are easy to read, also making selection of proper combination of typefaces for each and every design elements such as headlines, body text, buttons, etc.
To attract the higher number of users a website must have perfect color combination in it otherwise they may get distracted from it. It is necessary that you must pick a perfect color palette for the website which creates a pleasing atmosphere, and hence leave a positive impact on visitors. It also enhances the users experience when a correct balance is maintained while choosing the complimentary color palette. Also avoid using excessive images of multiple vibrant colors.
Survey report shows that the visitors spend more time on the website having easy navigation. They feel comfortable in accessing the data. For effective navigation a website is to be created with logical page hierarchy, using bread scrums and designing responsive buttons. The best way to do it is following the “three-click-rule”, it means a visitor must able to obtain his desired information within three clicks.
It is evident that most of the users are dominated by using mobile based devices such as Smartphones, Tablets, etc. you must ensure that your website is mobile friendly. Today maximum users access the internet on mobile device; hence it is very important that website must be designed in such way that it attracts mobile users in order to boost your business.
Excessive cluttering of website may result in higher bounce rate from your website. Higher bounce rate have negative impact on your website by Search Engine. This may lead to drop your website ranking; hence you must ensure a clutter free website for better Search Engine ranking. The higher ranking also brings more organic traffic of visitors on your website.
It is necessary to maintain the consistency in a website design. You must be attentive towards making design elements throughout each of the page. It can be understood as; your fonts, sizes, headings, sub-headings and buttons styles must be the same throughout the website. To achieve the desired results an advance planning is required. You must finalize the font and the right color for your texts, buttons, etc. and stick to them throughout the development.
No one likes the website that takes too much time to load. User’s likes the site that loads very quickly and smoothly. It can be done by taking care of elements like optimizing image size, combining code into a central CSS or Java Script file, as it reduces HTTP requests. It can be also done by taking other measures to enhance the loading speed of website.